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5 REASONS: WHY DANGAL FAILED IN BEATING SULTAN’S OPENING RECORD?

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According to famous trade analyst Taran Adarsh, Dangal manage to collect 29.78 Crore on day one which is a good amount but everyone was thinking it will break the record of Sultan (36 Crore), so what are reasons behind it, let’s take a look: Non-Holiday release: Well it’s a reality of Bollywood that which ever film had done huge business especially in its opening week is all due to some big holiday whether a National holiday or a religious festival, example like Happy New Year which is the biggest opener so far had collected 44 Crore on day one due to Vishwakarma day which comes after Diwali. In past few films like Dhoom 3 (36 Crore) had done good business on opening day because of huge buzz and their mass appeal, Dhoom 3 did well on day one even without any holiday or something because it was a commercial masala film which usually Indian audience like while Dangal is quite different. Demonetization: This very thing has a great to play in destroying some business of Da...